Word of Mouth Campaign
Posted by Bridget Gleason on Fri, Jul 16, 2010 @ 10:44 AM
Word of Mouth Campaign - Supergenius!
WindsorONE Supergenius Invitations! from The Empty Bin on Vimeo.
One of my business partners, Craig Flynn of Windsor One, created a fantastic invitation for the Supergenius Conference which takes place in New York City next week. This is a great example of word of mouth marketing at it’s best.
The invitation is interesting, memorable and FUN. He’s given his customers and prospects something to talk about. I can have all the right channels set up to facilitate a viral marketing campaign, but if I don’t have a message that is unusual or thought-provoking, the communication won’t go anywhere.
Andy Sernovitz, in his book Word of Mouth Marketing lays out exactly how to do this. He talks about the Five T's in a successful word of mouth campaign:
- Talkers: Find people who will talk about you
- Topics: Give people a reason to talk
- Tools: Help the message spread faster and farther
- Taking Part: Join the conversation
- Tracking: Measure and understand what people are saying
Well done Craig. Wish I could be there to throw the first tomato.